This publication by the Novi Sad School of Journalism in Serbia is a brief overview of non-professional media practices that violate the basic human rights of various social groups with hate speech, stereotyping, and prejudice. The publication intends to try to identify the existence of different narrative patterns of this practice to clearly point out why it is inadmissible and illegal in the professional sense and dehumanizing in the ethical sense.
This is also an analysis of the phenomenon of modern means of communication, by which persons from the public sphere, but also persons in positions of power, can communicate directly with the audience without editorial mediation. This phenomenon creates opportunities for various abuses, and communication itself, though it can be identified with media practice by certain characteristics, in this online system setting cannot become media practice. In that sense, it is important to present the analysis of hate speech in the online sphere in Serbia. For these purposes, this publication also presents an analysis of hate speech in the online sphere on a sample of the 2020 election campaign, as an event of exceptional social importance.
The STRIVE Global Program, funded by the European Union, at Hedayah, supported the project.
The publication is also available in Serbian.
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