20 November 2019
Countering Violent Extremism (CVE) practitioners and experts often emphasize the importance of credible messengers when delivering CVE communications and/or counter-narratives. This is not new to those working in the field of strategic communications. The messenger matters. Sometimes it matters even more than the message itself.
A component of the Holistic CVE Strategic Communications program, this program will build a network of localized and regional credible messengers (i.e. former terrorist fighters, recruiters, spouses, social media influencers, etc.) and employ a public relations approach to tell key messengers’ stories through different mediums and across different platforms including both new and traditional media. It will address a noticeable gap where the narratives produced have a reach and impact on a larger scale while adopting a sustainable model in the longer term.
Hedayah will carry out Frontlines through the following seven phases.
  1. Research
  2. Accreditation
  3. Training
  4. Content Creation
  5. Dissemination
  6. Mentorship
  7. Evaluation