STRATEGIC COMMUNICATION AND MESSAGING

Violent extremist organizations disseminate their ideology to radicalize and recruit individuals via various mediums. Hedayah implements programs to build the capacities of governments, NGOs, CSOs, and other organizations to counter these messages through strategic communications – both off-and online. As violent extremist organizations continue to utilize advanced technology and tools to reach new recruits, we remain steadfast in our commitment to develop effective programming to counter these advances that involve employing platforms such as our  Counter-Narrative Library and Collections, programs involving Artificial Intelligence (AI) and Machine Learning (ML), and/or credible messengers to discredit violent extremist messaging. An effective area that we work in is developing communication strategies that complement a country’s National Action Plan.  This new development has led to country’s reaching out directly to Hedayah requesting support.

Hedayah prioritizes researching how counter-narratives and messaging campaigns are influencing knowledge and behavioral changes in their target audiences and  determine which strategies and content are most effective. Through innovative projects such as working with social media influencers or private industry or search engine optimization, Hedayah steps outside of traditional CVE programming.  Additionally, with the rise of disinformation and propaganda from malign actors, Hedayah provides tailored programming through its digital and media literacy projects that can include sports diplomacy as well as traditional classroom activities.

Part of our programming includes bringing relevant stakeholders to a neutral platform, where ideas, creativity and new programming can thrive by convening global events.  This is a critical component of Hedayah’s DNA and the strategic dialogues remain a key platform of our organization.