STRATEGIC COMMUNICATION AND MESSAGING

Violent extremist organizations disseminate their ideology to radicalize and recruit individuals via various mediums. Hedayah implements programs to build the capacities of governments, NGOs, CSOs, and other organizations to counter these messages through strategic communications – both off-and online. As violent extremist organizations continue to utilize advanced technology and tools to reach new recruits, we remain steadfast in our commitment to developing effective alternative and counter-narratives that can be accessed through its Counter-Narrative Library and Collections. As such, we work to implement the communications activities of a country’s National Action Plan and have worked with multiple governments in achieving this new development.

Moreover, Hedayah prioritizes researching how counter-narratives and messaging campaigns are influencing knowledge and behavioral changes in their target audiences, to determine which strategies and content are most effective. Through innovative projects such as working with social media influencers or private industry and search engine optimization, Hedayah steps outside of traditional CVE programming.

Additionally, we bring relevant stakeholders to a neutral platform, where ideas, creativity and new programming can thrive by convening global events. These strategic dialogues remain a key platform of Hedayah.